Linktone’s combination of distinctive competitive advantages differentiates it from other service providers in China and positions the company strongly in the marketplace. Some of these include:

Wireless Focus And Expertise
Linktone focuses exclusively on offering entertainment-oriented wireless value-added services in China, the largest mobile phone market in the world as measured by the total number of subscribers.Our wireless focus gives us a distinct competitive advantage in identifying market opportunities and developing, aggregating and marketing services.

Diversified Services Portfolio
Linktone offers a diversified portfolio---value added of high quality, SMS-based wireless value added services, including ringtones, icons and screen savers, multiplayer games, horoscopes, jokes, fan clubs and news. The company has also launched numerous next generation MMS, WAP, JAVA and audio-related services which operate on 2.5G technologies such as animated cartoons and comic strips, action, role-playing and adventure games and card games. New services include customizable ringtones, color and animated icons and screen savers, and ringback and song dedication services.

Strong Sales Capabilities And Operator Relationships
Linktone has well established relationships with the mobile data divisions of both China Mobile and China Unicom, from their headquarters to the regional, provincial and city levels. Linktone has been selected as a preferred partner for new marketing and key revenue sharing initiatives. The company’s on-the-ground sales force enhances these relationships at both the provincial and local level, where pricing and important marketing, product placement and operational decisions are made. Linktone currently has over 75 incentive-driven sales professionals located across all of China’s major provinces and Linktone’s major markets.?

Powerful Product Development Capabilities and Technology Platform
Linktone has a growing product development team focused exclusively on developing, aggregating, customizing and localizing content and applications for the Chinese wireless market. To support its service offerings, the company developed its Linktone Intelligent Application Gateway, or LT-IAG, a flexible and scalable platform that is connected on a pan-China basis to China Mobile and China Unicom’s networks.

Superior Customer Understanding And Service
Linktone has a dedicated customer research department that enhances the company’s understanding of customer preferences and ensures focused product offerings and marketing initiatives. With customer service centers in Shanghai and Guangzhou staffed by 30 professionals giving users real-time support, the company strives to achieve the fastest response times and highest customer satisfaction levels in the industry. The company has also received numerous awards for customer service.

Proven Ability To Establish And Maintain Partnerships With Leading Content Providers
Linktone’s content is developed both in-house and aggregated from domestic and international providers, and the company has licensing arrangements with leading international media companies such as Sony Music, STAR TV and Turner Broadcasting/Cartoon Networks. In many instances, Linktone is the first wireless value-added service provider in China with whom the content partners have partnered, which the company believes is due largely to the company’s established position and experience in the market and its commitment to protect the intellectual property rights of these partners.

Experienced Management Team
Linktone is led by a seasoned,entrepreneurial management team with local China expertise, extensive international experience and strong technology expertise. Linktone's domestically and internationally experienced team provides the Company with an in-depth understanding of market developments, strong local operator relationships, and access to partnerships with leading global content providers.?