Operators Linktone offers its services through the two mobile network operators in China – China Mobile and China Unicom. Recognizing the significant potential of wireless value-added services, China Mobile and China Unicom each launched their wireless data initiatives in 2001 – Monternet and Uni-Info, respectively. From their inception, the mobile operators have outsourced almost all content and applications for their platforms and Linktone established early relationships with each. Today, Linktone continues to work closely with the operators and their networks for distribution of services and with their billing platforms for revenue collection. Linktone is proud to note that the company is consistently ranked as one of China Mobile’s top service providers and has won a number of awards in customer service and satisfaction. Content Providers Currently, Linktone’s key content providers include: Sony Music – Linktone is the exclusive provider in China of Sony Music’s catalog through ringback service in China, which is strongly promoted by China Mobile. Songs include tunes by many Chinese, Japanese and Western artists who are popular in China. The company will work with Sony Music to include their content in Linktone’s song dedication service. STAR TV – Linktone provides wireless interactive services for STAR TV’s Channel [V], a highly popular music channel in Asia, and XKWS, STAR TV’s entertainment channel in China. Specifically targeted to young people, the company’s wireless offerings are based on programming services that are promoted during broadcasts, such as voting services for viewers during entertainment game programs and song dedication messages that can be displayed when specific songs are on air.? Turner Broadcasting/Cartoon Network – Linktone has entered into an agreement to develop and distribute, by way of its value-added services, a host of Cartoon Network’s well-known cartoon characters, including Tom & Jerry and Powerpuff Girls, which are increasingly popular in China. Linktone aggregates existing content and also develops MMS, WAP and SMS downloads, as well as JAVA games and other services that utilize Turner cartoons and characters. Index – Linktone has the right to localize and distribute the JAVA games, Star Driver, Magical Shooting and Legend of Ninja in China, which were developed by Index, a leading wireless game developer in Japan, and a Linktone shareholder. China.org.cn - As the authorized government portal site to China, China.org.cn published news under the auspices of the China International Publishing Group and the China State Council Information Office. The site provides Linktone with news and information about politics, economics, technology, culture and personal interests.? Aon Media – Linktone entered into a cooperative agreement with Aon Media to develop, localize and provide JAVA-based wireless karaoke applications and content to Chinese mobile users. As the largest provider of mobile music in Korea, Aon Media maintains a library of over 40,000 Chinese songs for mobile karaoke. Aon Media developed and commercialized the first mobile karaoke product in the world. Users of the new Linktone karaoke product will be able to download the application and a fixed number of songs to their JAVA-enabled mobile phones for a per-download charge. Users will then be able to sing along with the polyphonic tunes of the selected songs, while viewing animated pictures with rolling lyrics displayed on the screens of their handsets. Strategic Partnerships Ojava Founded in 2004, Ojava is a leading mobile game developer and game publisher in China, which has built an experienced mobile game development team and is well-known for publishing original in-house Role-Playing Games (RPG) games based on Chinese historical backgrounds and traditional stories. Additionally, Ojava has differentiated itself by producing episode-based RPG games which creates company branding and promotes consumer stickiness. Ojava’s games have consistently been ranked among the top RPG games offered to subscribers using China Mobile services in terms of downloads and revenues per game. 9Sky International 9Sky is a leading digital music download provider and one of the most widely recognized consumer brands for music downloads in China. The company differentiates itself by offering licensed music downloads to Chinese consumers. 9Sky currently has agreements with many local and international record labels such as Sony BMG and EMI, and offers digital music streaming services to a community of approximately one million registered users, and is in the process of introducing licensed full-track download services. 9Sky’s services also enable users to download music content from the internet to their home or office computers. The users in the 9Sky music community map closely to Linktone's target user demographic of 16 -to-30 year-olds with disposable income to spend on digital music entertainment. MTV China Partnership with MTV China for WAP services Beijing Center National Radio Media, Ltd Strategic Investment in Beijing Center National Radio Media, Ltd. Shandong TV Station Shandong TV Station – ‘China Union’ and WVAS Marketing Projects Linktone also focuses on expanding its marketing channels through integrated marketing campaigns with traditional media companies and multinational companies. A few examples include: - Integrated marketing campaign with McDonald’s and China Mobile to support China Mobile’s “M-Zone” marketing initiatives;? - In prior years, the creation and launch of integrated marketing campaigns for P&G, Unilever, Tiger Beer, Nokia, Volkswagen, Heineken and Groove Street, among other companies. - As part of Linktone’s diversified marketing strategy, Linktone’s partnership with Hunan Satellite Television resulted in arguably the most successful television event in Chinese history—Super Girl. Linktone provided wireless services in cooperation with the producers of Super Girl, including voting, music downloads, ringtones and news alerts, through a robust and highly scalable technology platform. Future cooperation with Hunan Satellite Television may include other entertainment television programs.